I know how frustrating it is to lose an account after spending hours, days, andweeks putting a proposal together. I feel your pain as we say goodbye to(company). Rest assured, we did our absolute best and there's nothing more wecould have done to save that account. The...
Dear(recipient's name),
I know how frustrating it is to lose an account after spending hours, days, andweeks putting a proposal together. I feel your pain as we say goodbye to(company). Rest assured, we did our absolute best and there's nothing more wecould have done to save that account. The important thing to do at this time ispick up the pieces, learn from our mistakes, and move forward.
You are very talented and I have complete confidence in your ability to pursueclients and win future bids. Thank you for all your hard work.
Sincerely,
(your name)